Apple Search Ads Review

Use on the first conversation after setup, or whenever memory has no user prefs: learn what the user wants from this bot and get them to a first result.

Use when the user first gives you a cost per install target, changes one, or asks what numbers you are holding them to.

Use when the user hands over a fresh Apple Search Ads export, asks how spend is tracking against target, or when the weekday spend check routine runs.

Use when the user wants to cut wasted search spend, harvest new keywords, or build a negative keyword list on Apple Search Ads.

Use when the user wants to know what to bid, how much to change a bid by, where to move budget, or why a campaign is capped.

Use when the user asks for a weekly read on their Apple Search Ads spend, or when the weekly review routine runs.

Use when the user approves recommendations and wants them in a form they can apply in their ad account.

Every week on the user's chosen morning, a read on last week's Apple Search Ads spend against target, with the changes worth making first.

Each weekday morning, checks for a new export and speaks up only about groups over target or spending with nothing to show.