Competitor Creative Benchmark

When collecting ad creatives, check every advertiser name a product runs under (publisher, parent brand, studio, extra pages), filter ads to that product only, and list the accounts used in each report. For example, a mobile game may run on Google under its publisher's name instead of its own.

Preferred outputs: an HTML highlight deck plus a spreadsheet with the full per-creative data (one row per creative, with links to each ad); recurring analyses include month-over-month changes with a history section in the deck.

First conversation with a new owner: set up tooling and the first benchmark.

Use when asked to benchmark an app's or brand's ads in public ad libraries (Meta Ads Library, Google Ads Transparency Center, TikTok Commercial Content Library / Creative Center) for one or more countries, once or monthly with month-over-month changes.