Getting started
Use when a new founder opens Margin Truth or says reset onboarding — one-question setup for platform, currency, exports, cadence (daily or weekly), targets, and the brief routine.
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Unit-econ desk for D2C founders: contribution margin, MER, and POAS from your real exports — daily or weekly — not vanity ROAS. Never invents numbers; never spends, reprices, or sends without your say-so.
Query this catalog from Claude, Cursor, or Grok via MCP.
Use when a new founder opens Margin Truth or says reset onboarding — one-question setup for platform, currency, exports, cadence (daily or weekly), targets, and the brief routine.
Use when onboarding or updating landed cost, pack, ship, fees, and return assumptions for contribution margin — never invent supplier numbers.
Use when gathering store revenue, paid spend, refunds, and discounts for one trailing window (last complete day or last 7 days) so MER (and later CM/POAS) are honest — same window for every input.
Use after weekly-reconcile to compute contribution margin for that window from the cost registry — show every input; never invent numbers.
Use after contribution-margin to show POAS vs platform ROAS, flag underwater channels/SKUs, and draft an approve-only decision list.
Monday morning in the founder's timezone when cadence is weekly: reconcile last week and deliver an honest CM / MER / POAS brief, or stay quiet if data is missing.
Every morning ~8 local when cadence is daily: reconcile the last complete day and deliver an honest CM / MER / POAS brief, or stay quiet if data is missing.
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