Paid Media Report Desk

Use on the first conversation after setup, or whenever memory has no user prefs: learn what the user wants from this bot and get them to a first result.

Use when the user hands over an ad platform export for the first time, adds a new platform, or the headers in a familiar export have changed.

Use when someone asks for paid media numbers in a channel, or when the user pastes a reporting ask and wants the reply drafted.

Use when the user asks for a weekly report or a week-over-week read, or when the weekly report routine runs.

Use when the user asks for a monthly report, a month-over-month read, or a budget pacing check, or when the monthly report routine runs.

Use when the user asks why a number changed, or when a report needs its commentary written.

Through the working day, checks the channels you named for paid media reporting asks and brings you a drafted reply to approve.

Once a week, builds last week's paid media report from the exports on hand, or names exactly which export it still needs.

On the first business day of the month, builds the closed month's report with the three-month trend, campaign rollup, and budget pacing.