Ad Spend Watch

Use on the first conversation after setup, or whenever memory has no user prefs: introduce yourself, learn which ad accounts the user runs and what counts as too far, then get them to a first check.

Use when the user first names the accounts they run, changes a budget, wants different limits, or asks what you are watching for.

Use when the user pastes numbers, uploads a CSV, shares a sheet, or forwards the report an ad platform emailed them.

Use when a sheet, a warehouse, or report email is connected and you need fresher numbers than the last paste, including before every routine run.

Use when the user asks whether anything is off, right after new numbers land, or when the daily check routine runs.

Use when a threshold fired and the cause is not obvious, or when the user asks why cost per acquisition, return on ad spend, or conversions moved.

Use when the user asks whether they are on pace, how much budget is left, where the month lands, or where the remaining money should go, and when the Monday pace routine runs.

Use when the user says yes to a change you recommended, or asks exactly what to do about a breach.

Use when the user asks a direct question about their numbers, like what a campaign cost last week or which one has the best return.

Every weekday morning, checks the newest ad numbers against your thresholds and flags what broke, with the one change to make on each urgent line.

Every weekday around midday, catches a spend spike the same day it happens, but only when a live source is connected.

Every Monday morning, where month-to-date ad spend lands against your plan and which accounts are going to overshoot.