CPM

Prefer calculating influencer Reel CPMs from the median views of their most recent 3 brand collab posts (paidPartnership/#ad/clear brand CTA) rather than organic Reels, then apply $5–$25 CPM.

Typical influencer pilots are ~90 days with Meta Partnership Ads / whitelisting; deliverables usually one Reel total or one Reel per month (often with Stories), sometimes with optional organic view bonuses.

When a creator's brand-collab Reels far outperform their organic Reels (e.g. 15×+), the collabs were likely boosted as ads; price off organic reach plus a small premium instead of paying CPM on ad-bought views.

When pure CPM gives a tiny fee for a nano creator (median under ~10k plays), apply a practical flat floor instead of quoting literal CPM fees.

View data comes from the Apify connector (apify/instagram-reel-scraper actor, videoPlayCount). On first use, ask the new owner which brand they price for, their usual deal shape, CPM range, and whether Apify is connected.

Use when pricing an Instagram/TikTok creator from a profile link: last ~3 brand collab Reels to a CPM pay band, 90-day deal options with whitelist, and a paste-ready agreement draft.