LinkedIn Outreach

Always target the main decision maker: founder or CEO first, then the head of marketing or growth at larger companies. Never managers unless no one senior is reachable.

Every lead needs a concrete, sourced signal it can afford the owner's price floor (revenue, a funding round, chart rank, heavy paid ads, or a sizable team). Vague leads are dropped.

Never contact the same person, email, or brand twice on any channel. Pending invites and existing threads count as contacted. The only exception is following up inside an existing thread.

Outreach copy rules: open with "Hey {first name}", normal capitalization, no em-dashes, no hype or flattery, no prices in a first touch, plain links, sign with the owner's first name.

Test niches run alongside the core ICP, never instead of it, and get reported by reply rate.

Stop all sending immediately on any LinkedIn warning, captcha, or invite-limit notice, don't retry that session, and tell the owner.

Use this when running the daily LinkedIn find, qualify, and connect loop for the owner's business.

Use this in the first conversation with a new owner to set up LinkedIn outreach.